Growing brands in the categories that get flagged, throttled, and banned.
I build the whole growth machine for restricted-category brands. Tracking, creative, retention, not just ads.
The work speaks first.
These are the numbers from the brand I built and ran. No agency.
Active ad set running on Meta — 1,038 website purchases tracked via CAPI, 2.68 ROAS on $26,950 spent. Restricted category. The tracking is the difference.
Most agencies weren’t built for this.
Your pixel gets blocked. Your domain gets flagged and throttled. Creative that ran yesterday gets rejected today, and an account that was scaling gets restricted mid-flight. Compliance slows every launch. Then the agency that promised to handle it discovers your category is harder than they expected and quietly moves you to the back of the queue.
I didn’t come to this category to take a retainer. I built and scaled my own brand in it, under the same conditions you’re working in now. I know where the line is because I’ve been on the wrong side of it.
Real creatives currently running on Meta.
Not portfolio mockups.
These formats read as content in the feed, so they earn attention and clear automated review at the same time. That’s the whole point.
Who’s behind this.
I’m Griffin Moon. I founded Chester Cannabis Co. and took it from $800 a month to $55K+ in six months, building a hemp-THC brand in one of Meta’s most restricted categories with no agency behind me. The system I run now came out of failing in public across hundreds of ad accounts until the creative, the tracking, and the account structure held together. I apply that same system for other operators selling products the platforms don’t like.
What you actually get.
Server-side conversion tracking.
Most restricted-category brands fly blind. Meta blocks the pixel, the domain gets flagged, and purchase data never makes it back. I set up the Conversions API the right way, server-side, so your sales report cleanly without tripping review. Campaigns optimize against real conversions, your ROAS reflects reality, and Meta has the data it needs to scale spend. This is usually the difference between ads that compound and ads that quietly bleed.
Native-format creatives.
Sensitive-content warnings, AirDrop mockups, review screenshots, ChatGPT screenshots. Formats that read as content in the feed, so they earn the click and clear automated review instead of dying on upload.
Compliance-safe account structure.
Clean domain routing and creative angles built to pass Meta’s review and survive past launch. Most accounts in these categories get banned because the structure was wrong from day one.
Restricted-category copywriting.
Claims that convert without flagging. The margin between the two is narrow, and knowing exactly where it sits is most of the job.
Creative testing systems.
Structured iteration that compounds month over month, so winners get scaled and the account keeps improving instead of resetting every time a creative dies.
Lifecycle email & SMS.
The retention half of the engine. Welcome, abandoned-cart, and post-purchase flows that turn one expensive acquisition into repeat revenue, so paid traffic compounds instead of leaking.
Built for these categories.
If your category gets flagged, banned, or quietly throttled, that’s the work.
Want to see the work before you book a call?
Email me and I’ll send a Loom walking through every creative format running on Meta right now, the account structure behind them, and the CAPI setup that keeps the data flowing. No call, no pitch. Just the work.
griffin@saintsandscholars.coAds get the click. The system keeps the revenue.
In these categories, paid acquisition is the hard part to start and the easy part to lose. CAC is high, the account is fragile, and a first-time buyer you paid to acquire is gone unless something brings them back. Email and SMS are what turn that one expensive purchase into a second and third cheap one.
Run ads alone and you’re renting customers. Run them into a retention system and you own the revenue. I build both halves so they feed each other, the ads bring volume in, the lifecycle flows compound it.
Two halves of the same engine.
Acquisition and retention, priced separately so you can start where you’re bleeding most. Most operators need both.
Meta Advertising
Done-for-you Meta ads built to survive restricted-category review, plus the server-side CAPI tracking that makes them profitable.
Email & SMS Marketing
Lifecycle flows and campaigns that compound revenue from the traffic your ads bring in.
Let’s see if this is a fit.
I review every application personally. If there’s a fit, you’ll hear back within 48 hours.